Template-Type: ReDIF-Article 1.0 Author-Name: Fariha Basher Author-Name: Kaniz Farzana Title: Enhancing financial performance through sustainable HRM practices: The role of employee satisfaction and corporate reputation Journal: Journal of Business Horizons and Management Year: 2025 Month: 02 Volume: 1 Issue: 1 Pages: 4-10 DOI: 10.69517/jbhm.2025.01.01.0002 Abstract: Sustainable human resource management (SHRM) has emerged as a critical strategy for enhancing organizational performance by fostering employee well-being and corporate reputation. This research investigates the influence of sustainable human resource management (SHRM) practices on employee happiness, company reputation, and business performance, with a particular emphasis on Bangladesh's banking industry. Data from 201 frontline employees (FLEs) at 20 private commercial banks (PCBs) was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that SHRM practices improve employee satisfaction and corporate reputation, leading to improved financial performance. Keywords: Corporate reputation; Employee satisfaction; Financial performance; Partial least square; Sustainable development File-URL: https://www.genesispcl.com/wp-content/uploads/2025/02/JBHM-V-1-I-1-P-4-10.pdf File-Format: Application/pdf Handle: RePEc:gns:jbhm:001