Aims and Scope

The Journal of Business Horizons and Management (JBHM) is dedicated to publishing high-quality research that covers a wide range of topics within business and management disciplines. Our goal is to provide a platform for scholars, practitioners, and industry leaders to share innovative ideas and research findings that address the evolving challenges in the business world. The journal fosters interdisciplinary collaboration by publishing both theoretical and empirical studies that contribute to advancing knowledge in the field of business management.

JBHM aims to bridge the gap between academia and industry, offering a space for cutting-edge research that not only advances academic knowledge but also provides practical solutions to real-world business challenges. Through its open-access model, the journal ensures global reach and accessibility, encouraging the dissemination of knowledge to a diverse audience. Below are the key areas the journal covers, reflecting its broad and comprehensive scope. The journal’s scope encompasses, but is not limited to, the following areas,

Business strategy and innovation: Examining emerging trends and strategic innovations in business to help organizations maintain competitive advantages in rapidly changing markets.

Entrepreneurship and new ventures: Investigating the entrepreneurial journey, startup ecosystems, and the challenges faced by new ventures in both developed and emerging markets.

Marketing management: Focusing on modern marketing strategies, consumer behavior analysis, digital marketing, and branding to optimize business success and customer engagement.

Organizational behavior and leadership: Exploring leadership styles, employee motivation, organizational culture, and how management practices impact employee performance and satisfaction.

Corporate social responsibility (CSR): Analyzing business’s role in social responsibility, ethical practices, sustainability, and its impact on environmental and social well-being.

Global business and international trade: Investigating global business trends, international trade policies, and cross-border management strategies in the context of a globalized economy.

Financial management and corporate finance: Focusing on corporate finance, investment strategies, risk management, and financial decision-making processes in businesses.

Operations and supply chain management: Studying the optimization of supply chains, logistics, and production management to improve efficiency and competitiveness in global markets.

Digital transformation in business: Exploring the impact of digital technologies, artificial intelligence, big data, and automation on business models and operational processes.

Business ethics and governance: Analyzing corporate governance practices, ethical decision-making, transparency, and the importance of integrity in business operations.

Human resource management and development: Researching the role of HR in talent management, leadership development, employee engagement, and organizational performance.

Financial accounting and reporting: Addressing trends in accounting practices, financial reporting standards, and the implications of regulatory changes on business operations.

Business law and regulation: Examining legal frameworks affecting businesses, including intellectual property, mergers, acquisitions, and corporate compliance.

Sustainability and green business: Studying sustainable business practices, green technologies, and the role of business in addressing climate change and environmental challenges.

Customer relationship management (CRM): Investigating strategies for building and maintaining strong relationships with customers, and the role of CRM in driving business success.

Mergers, acquisitions, and restructuring: Exploring corporate restructuring, mergers and acquisitions, and their impact on business growth, competitiveness, and market positioning.

Data analytics and business intelligence: Analyzing the role of data analytics, business intelligence, and predictive modeling in decision-making and strategic planning in business.

Leadership and organizational change: Studying leadership theories, change management, and strategies employed by businesses to adapt to evolving market conditions.

Retail and consumer behavior: Investigating trends in retail management, consumer purchasing behaviors, and strategies for driving customer loyalty and engagement in retail sectors.

Supply chain sustainability: Examining how businesses can integrate sustainability practices into their supply chains and optimize procurement and logistics processes for ethical operations.

Healthcare management: Researching management practices in the healthcare sector, focusing on improving patient care, operational efficiency, and healthcare delivery systems.

Public relations and corporate communication: Analyzing corporate communication strategies, crisis management, public relations efforts, and the role of media in shaping business reputation.

Small and medium enterprises (SMEs): Investigating the unique challenges and opportunities faced by SMEs, and strategies for business growth, sustainability, and innovation.

Innovation and technology management: Studying how businesses manage technological innovation, adopt new technologies, and foster creativity to drive competitive advantage.

Business analytics and forecasting: Exploring techniques in business analytics, market forecasting, and how businesses leverage data to predict trends and enhance decision-making.

Strategic human capital management: Researching effective human capital strategies, including talent acquisition, development, and retention, to drive business success.

Tourism and hospitality management: Analyzing management strategies and operational challenges in the tourism and hospitality sectors, focusing on customer satisfaction and sustainable practices.

E-commerce and digital business models: Investigating digital business strategies, e-commerce trends, and the growing role of online platforms in transforming traditional business models.

Venture capital and private equity: Exploring the role of venture capital and private equity in financing startups and growing companies, and how they impact innovation and business expansion.

Corporate risk management: Analyzing business risk management strategies, assessing financial, operational, and strategic risks, and how businesses mitigate these risks to ensure long-term stability.

Strategic marketing and branding: Studying the development of marketing strategies, brand positioning, consumer behavior, and how companies effectively build and manage their brands.

Technology adoption and digital business: Exploring how companies adopt emerging technologies such as AI, IoT, and blockchain, and their impact on business operations and innovation.

Education and development in business: Investigating trends in business education, the role of academic institutions in preparing the workforce, and the evolving landscape of business curricula.

Consumer trends and market research: Examining how market research, consumer preferences, and behavior influence product development, marketing strategies, and business decisions.

Corporate leadership in crisis management: Studying leadership approaches to managing crises, including economic downturns, political instability, and natural disasters, and how organizations recover and adapt.